Do Less More Club
Refuel your creative genius.
3 questions
Dear Creative Dispatch 2 . 28 . '26 Dear Creative, By now, cycles form into grooves. The last day of February is a great chance to reflect on progress made so far, and how you're staying true to your biggest goals. The world will scream and shout every reason to get you off course, but your impact over the year is a result of the work you do each day. I have three powerful questions to reflect on that I share with folks when they feel stuck creatively or in their career: What do you want...
When doing less becomes more
Dear Creative Dispatch 2 . 23 . '26 Dear Creative, “When you move your focus from competition to contribution, life becomes a celebration. Never try to defeat people, just win their hearts.” — Buddha As I've focused on doing less, stripping back layers of expectation and external validation, where Creative Taxi can bring positive impact to creatives becomes clearer by the day.A recent LinkedIn post from Tyler Deeb, designer and founder of Misc. Goods Co., highlights an example in his own biz...
What did creatives do after the Civil War?
Dear Creative Dispatch 2 . 13 . '26 Dear Creative, Narrowing down the final sources for DEAR CREATIVE has been a fascinating side quest. As I bridge between historical research and our notification-heavy modern reality, I’m focused on one goal: making something useful for this moment that reaches the creatives making tomorrow better. Years ago, my early drafting centered on business case studies — like the Harvard Business case study on how Glossier co-created their brand through an...
The burnt toast theory
Dear Creative Dispatch 2 . 11 . '26 Dear Creative, A thought exercise I love is the burnt toast theory. For me, it's a powerful way to release little frustrations in life over things I cannot control. It's a simple concept that helps reframe a negative moment into a positive possibility. Let's say you burnt your toast this morning. Maybe you were already feeling in a hurry to get out the door, now you're feeling frazzled. If you can relate to this feeling, you also know little frustrations...
Need a creative refuel?
Dear Creative Dispatch 2 . 2 . '26 Dear Creative, Your greatest asset as a creative isn't hardware or software. It's not budget, connections, or trend-spotting. Your greatest asset is your capacity for brilliant, innovative thought. Your brain is your business partner. When's the last time you checked in? When our projects run consistently hot, burnout becomes the norm, and brains gets stuck in defense mode. Back-to-back demands and shifting expectations with a side of politics trigger spark...
My secret to surviving school (and meetings)
Dear Creative Dispatch 1 . 29 . '26 Dear Creative, In school, my notebooks were for more than notes. They were the home to some of my favorite art. Brand logos I couldn't get out of my head. Stories, ideas, characters, and most fondly… they were the birthplace of sprawling, detailed mazes. I probably have a few in storage that I’ll have to dig out one day. Back then, it looked like I was tuning out. In reality, that was how I stayed zoned in. I didn’t know my neurodivergent mind well back...
Voice note
Dear Creative Dispatch 1 . 28 . '26 Dear Creative, Called in from the yellow phone and left you a voice note: Next Stop Do Less More Club.mp3 🎫 You are cordially invited to Do Less More. Refuel your creative genius in five minutes a day. Members only preview - listen in: Do Less More Meditation 1.mp3 $7.00 / month Do Less More Pass Enter 🌈 Creative Fuel ⛽ Clayton Christensen's concept of sustaining innovation asks: What concept could you take, make a little bit better, and be wildly...
20 mantras to protect creative leadership right now
Dear Creative Dispatch 1 . 27 . '26 Dear Creative, I used to think I had to have it all figured out. This much, I know to be true: Everything is connected. And in a 24/7 world, your ability to see through the fog becomes an asset. Right now, I see so clearly how shrinking won't save us. It might temporarily protect. But it doesn't liberate. If the water is feeling rough in this moment, what if a phrase became your lighthouse? In moments of high stress, a mantra functions like a lighthouse, in...
What Design School Won't Teach You (That They Should)
Dear Creative Dispatch 1 . 26 . '26 Dear Creative, Life would be easier if we could learn the most important lessons in the classroom, wouldn't it? Yet there are some things life experience can't replace. Moments when you're like... what am I supposed to do? That's when I go back to history, reading and speaking to coaches, teachers, and other experts, to at least try my best to avoid mistakes of those who've come before me. With that in mind, Timothy Snyder's On Tyranny: Twenty Lessons from...
Weekend inspo: Live Free, Make Art
Dear Creative Dispatch 1 . 23 . '26 Dear Creative, Remember when websites were cool (and weird)? Let's bring it back! Some websites I'm drooling over as I plan the future Creative Taxi site redesign 🤤 https://souajoana.com/ https://pixelpoetry.heredesign.com/ https://thenewindustrials.com/ https://www.hitpause.co.nz/ https://design2025.calarts.edu/ https://apossible.com/ 🎫 You are cordially invited to the Do Less More Club. ✨ Refuel your creative genius in five minutes a day. Members receive...
Refuel your creative genius.