Do Less More Club
Refuel your creative genius in five minutes a day.
What did creatives do after the Civil War?
Dear Creative Dispatch 2 . 13 . '26 Dear Creative, Narrowing down the final sources for DEAR CREATIVE has been a fascinating side quest. As I bridge between historical research and our notification-heavy modern reality, I’m focused on one goal: making something useful for this moment that reaches the creatives making tomorrow better. Years ago, my early drafting centered on business case studies — like the Harvard Business case study on how Glossier co-created their brand through an...
The burnt toast theory
Dear Creative Dispatch 2 . 11 . '26 Dear Creative, A thought exercise I love is the burnt toast theory. For me, it's a powerful way to release little frustrations in life over things I cannot control. It's a simple concept that helps reframe a negative moment into a positive possibility. Let's say you burnt your toast this morning. Maybe you were already feeling in a hurry to get out the door, now you're feeling frazzled. If you can relate to this feeling, you also know little frustrations...
Need a creative refuel?
Dear Creative Dispatch 2 . 2 . '26 Dear Creative, Your greatest asset as a creative isn't hardware or software. It's not budget, connections, or trend-spotting. Your greatest asset is your capacity for brilliant, innovative thought. Your brain is your business partner. When's the last time you checked in? When our projects run consistently hot, burnout becomes the norm, and brains gets stuck in defense mode. Back-to-back demands and shifting expectations with a side of politics trigger spark...
My secret to surviving school (and meetings)
Dear Creative Dispatch 1 . 29 . '26 Dear Creative, In school, my notebooks were for more than notes. They were the home to some of my favorite art. Brand logos I couldn't get out of my head. Stories, ideas, characters, and most fondly… they were the birthplace of sprawling, detailed mazes. I probably have a few in storage that I’ll have to dig out one day. Back then, it looked like I was tuning out. In reality, that was how I stayed zoned in. I didn’t know my neurodivergent mind well back...
Voice note
Dear Creative Dispatch 1 . 28 . '26 Dear Creative, Called in from the yellow phone and left you a voice note: Next Stop Do Less More Club.mp3 🎫 You are cordially invited to Do Less More. Refuel your creative genius in five minutes a day. Members only preview - listen in: Do Less More Meditation 1.mp3 $7.00 / month Do Less More Pass Enter 🌈 Creative Fuel ⛽ Clayton Christensen's concept of sustaining innovation asks: What concept could you take, make a little bit better, and be wildly...
20 mantras to protect creative leadership right now
Dear Creative Dispatch 1 . 27 . '26 Dear Creative, I used to think I had to have it all figured out. This much, I know to be true: Everything is connected. And in a 24/7 world, your ability to see through the fog becomes an asset. Right now, I see so clearly how shrinking won't save us. It might temporarily protect. But it doesn't liberate. If the water is feeling rough in this moment, what if a phrase became your lighthouse? In moments of high stress, a mantra functions like a lighthouse, in...
What Design School Won't Teach You (That They Should)
Dear Creative Dispatch 1 . 26 . '26 Dear Creative, Life would be easier if we could learn the most important lessons in the classroom, wouldn't it? Yet there are some things life experience can't replace. Moments when you're like... what am I supposed to do? That's when I go back to history, reading and speaking to coaches, teachers, and other experts, to at least try my best to avoid mistakes of those who've come before me. With that in mind, Timothy Snyder's On Tyranny: Twenty Lessons from...
Weekend inspo: Live Free, Make Art
Dear Creative Dispatch 1 . 23 . '26 Dear Creative, Remember when websites were cool (and weird)? Let's bring it back! Some websites I'm drooling over as I plan the future Creative Taxi site redesign 🤤 https://souajoana.com/ https://pixelpoetry.heredesign.com/ https://thenewindustrials.com/ https://www.hitpause.co.nz/ https://design2025.calarts.edu/ https://apossible.com/ 🎫 You are cordially invited to the Do Less More Club. ✨ Refuel your creative genius in five minutes a day. Members receive...
What Dr. King (And Many Others) Said
Dear Creative Dispatch 1 . 19 . '26 Dear Creative, What does it mean to practice nonviolence in a violent world? Can we make space for resistance AND hope? 👁️🫦👁️ One question I’ve asked myself many times over the last five years: What does it mean To be a writer In this world At this time? Three truths in a world that rarely makes sense: Neutrality can cause harm Everything ends up in someone else’s trash or garage sale The only moment is now And while I'm not sure if this is the worst (I'm...
Ducks fly together (and other signs you’re doing it right)
Dear Creative Dispatch 1 . 16 . '26 Dear Creative, Today I saw a flying V that looked like a heart. It gave me the spark I needed to talk a bit about struggling, and how I’m viewing goals now that we’re in the thick of it. It's frigid right now, yeah? Seeing those ducks made me think a lot about the story of The Ugly Duckling, one I loved as a kid, and how a flock gains strength and confidence when they are all headed in the same direction. Something I noticed as a young parent: look just...
Refuel your creative genius in five minutes a day.